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We at Businessworld and
the Federation of Indian Chambers of Commerce
and Industry (FICCI) invited applications for
the CSR award. Organisations that applied submitted
details on their programmes according to a pre-determined
format, including company-monitoring mechanisms,
the number of people involved, term and intensity
of impact, participation of outside agencies,
etc.
During stage one
of the selection process, these entries were examined
by audit firm KPMG. It screened the applications
on a slew of criteria: nature of programme, impact,
involvement of the company and so on. Of the companies
that applied, KPMG hortlisted the Top 6.
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The
Trophy
Delhi based designer Mukul Goyal designed
this trophy. The materials used used
are granite and bronze. "The granite
base can be interpreted as the hard,
unfeeling corporate world and the flower
as its human face. The butterfly is
the external environment with which
the flower co-exists," says Mukul.
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Partners in Change then
conducted field audits of these companies, essentially
to get a first-hand sense of the work being done.
Besides verification, it also looked at the kind
of impact the CSR programmes were having on the
targetted community.
Finally these six companies presented their work
to a jury comprising Abid Hussain (former Indian
ambassador to the US), Naina Lal Kidwai (vice-chairman
and managing director, HSBC Securities and Capital
Markets) and Soli Sorabjee (Attorney General of
India). The jury ranked the Top 3, while commending
the work of all.
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