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Come January and Bata India, the Rs 700-crore
footwear major, will relocate core operations
to Gurgaon from Kolkata. Bata India, a 51%
subsidiary of Toronto (Canada) based Bata
Shoe Organisation, has been in India for
well over 70 years. The company has taken
36,000 sq ft of space spread over five floors
in Gurgaon. The new building, will also
house a 3,000 sq ft Bata flagship store.
The company is also opening a 3,500 sq ft
store in Mumbai, to be inaugurated by Thomas
Bata, chairman, Bata worldwide when he arrives
in India next month.
All merchandising activity will henceforth
be done out of Gurgaon. The activities being
moved from Kolkata include commercial, retail,
exports, MIS and wholesale. Subsequently,
finance and HR functions of the group will
also be moved from Kolkata to Gurgaon.
Says Stephen Davies, managing director,
Bata India: "The retail explosion is
happening in the north. We can't be sitting
far from the action. We are moving to Gurgaon,
but the registered headquarters will continue
to be in Kolkata. This will help us in better
market penetration and focus on stores configuration.''
The move to Gurgaon will help the company
consolidate its operations and also cut
flab. It has 14,000 employees on its rolls.
Its employee costs, at 25% of the sales
is among the highest in the industry. Davies
declines to comment on the contentious labour
issue. He says that "it's a delicate
subject. The number would diminish by a
natural process of attrition.'' It remains
to be seen whether this move helps dilute
the powerful Bata unions.
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