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| Review |
| Capitalism
and ethnic strife |
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| Avinash celestine |
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World
on fire
How Exporting Free Market Democracy
Promotes Ethnic Hatred And Global
Instability
By Amy Chua Arrow Books
Pages: 346; Price: £ 4.55
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Fire starts in compelling fashion - the author,
Amy Chua, an American of Chinese descent, receives
news of the murder of her aunt in the Philippines.
The murderer was her aunt's chauffeur, who was
helped by two maids in the household. The chauffeur
and the maids were ethnic Filipinos. Chua talks
of her incomprehension about the way the murder
is hushed up - the chauffeur disappears and the
maids are released. Chua's own family in the Philippines
don't want to pursue the matter. The police are
apathetic.
As Chua goes on to point out, hundreds of Chinese
in the Philippines are kidnapped and murdered
each year by ethnic Filipinos. The criminals are
rarely caught as they have the sympathy of the
police. The reason for this is simple: the Chinese
community in the Philippines, though a small minority,
are economically the most powerful - they control
60 per cent of the private economy though they
make up just 1 per cent of the population. For
her tenth birthday, Chua recalls her aunt giving
her ten diamonds as a present. The resentment,
which deepens into hatred, is almost inevitable
from the rest of Filipino population, two thirds
of whom live on less than two dollars a day.
The fact that in many countries, a small proportion
of the population controls most of that country's
economic resources is a fairly straightforward
argument. Chua's twist is to focus on the fact
that in many cases, these minorities are ethnically
different from the majority - the Chinese in the
Philippines and Indonesia, the whites in many
countries in Latin America, the Lebanese in Africa
and the Croats in the former Yugoslavia. Marry
ethnicity with free markets and democracy, and
you have a potentially explosive combination.
This is because free markets and democracy favour
very different classes. In an eco-nomy where a
small ethnic minority dominates commercial life,
the growth and spread of free markets can further
concentrate wealth in the hands of these minorities.
Democracy on the other hand, gives power to the
majority. Politicians profit by stoking resentment
against the minority for political gain. In such
circumstances, spreading free markets and democracy,
as the West claims to do around the world, can
actually create tremendous violence and ethnic
strife, not calm it, as the proponents of globalisation
have claimed. Arguments for and against globalisation,
Chua says, have failed to take into account this
ethnic dimension. Efforts by the Americans to
spread such 'values' around the world are naïve
if they don't take into account such tensions
which exist. Attempts to promote democracy in
a country will often be opposed by the 'market
dominant minority' precisely because they fear
this kind of backlash.
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Amy
Chua is
currently a professor at Yale
Law School. Previously, she
worked for four years in Wall
Street, did a stint at the World
Bank and helped privatise the
state-owned Telefonos de Mexico.
Chua was also a consultant for
the American Bar Association's
Section of International Law
and Practice, and the Central
and East European Law Initiative.
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As Chua points out, America is itself a 'market
dominant minority' in a world populated by a poor,
resentful majority. Americans might want countries
to have democracy within their borders, she says,
but they wouldn't be so sanguine about a world
where democracy was practiced between countries,
like in the UN, for example. "Like other
market dominant minorities, we don't trust the
relatively poor, frustrated, resentful majorities
surrounding us necessarily to act in our best
interests," says Chua.
What makes such efforts worse is that the version
of free markets promoted by the West around the
world - raw, laissez faire capitalism - is one
which they themselves abandoned a long time ago.
Capitalism in the West is accompanied by extensive
government regulation and redistribution, a facet
often absent in the version promoted in 'emerging
markets'.
So what's the solution? Chua does dismiss the
views of pundits like Robert Kaplan (who argues
for free markets first, followed by democracy
much later once per capita incomes have gone up,
so the transition can be handled more smoothly)
by pointing out that authoritarianism is no guarantee
of economic progress (quite apart from the humanitarian
and ethical aspects).
She makes recommendations like expanding educational
opportunities for the majority ethnic community,
removing policies which favour the minorities
and more generally, 'levelling the playing field'.
She also recommends measures to redistribute wealth
more equitably in various ways, and affirmative
action policies.
And this is where the shortcoming of the book
lies. World on Fire is a tho-ught-provoking book
- but it's less interesting in the area of proposed
solutions. Chua's recommendations are measures
which should be taken by the government of any
country, market dominant minorities notwithstanding.
And some of these measures, in the short term,
can exacerbate ethnic strife.
Ethnic strife, and how it interacts with democracy
and free markets, is an interesting subject in
itself. But it's not clear whether it's a problem
which requires a policy treatment dramatically
different from what any good government should
be doing anyway.
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| BROWSING
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Manoj Kunkalienkar,
ED and president, ICICI Infotech |
Currently, I'm reading a book
written by Richard
Feynman, called What
A Curious Character.
The book is essentially an autobiography. It is
a series of incidents and anecdotes in the life
of the Nobel prize-winning physicist. Most of it
is made up of stories that didn't fit into his more
famous autobiography, Surely
you're Joking Mr. Feynman.
Normally, I like reading short stories. I have just
finished Roald
Dahl's Short
Stories. One book that
I really like is Manwatching,
written by Desmond
Morris. It's a book
on psychology and human behaviour, how time and
different geographies changed human beings.
I pick it up often and just flip through. I also
read the first Harry Potter book recently and found
it very interesting. |
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| Alert |
| In Praise of
Prejudice |
| John Stuart (The
Subhas Ghosal Foundation) |
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For those who see prejudice as a bad word, connoting
only racial differences and biases, author John
Stuart begs to differ. Stuart argues the virtues
of prejudice in product branding and, subsequently,
brand building. Citing examples of icons like
Apple Computers, he explains how a prejudiced
approach can add individuality and panache to
a brand.
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| Selection |
| Trout
and the strategy war |
| PADMA
DAMODARAN |
King Customer is dead, Jack
Trout says. "And marketing people have been
selling a corpse to top management.... General Motors'
problem is not the customer. General Motors' problem
is Ford, Chrysler and the imports." Move over
Osama bin Laden. If Trout has his way, the wars
of the future will be fought purely in the marketplaces.
This is a fascinating read, if only because of the
author's firm belief that marketing and strategy
are akin to warfare. He suggests that in the future,
marketing dossiers will have competition
evaluation sections that outline operating styles
of individuals in the competitors' marketing departments,
just the way the Germans kept documents of Allied
commanders during World War II.
Today's world is characterised by 'killer competition'
and the 'tyranny of choice'. The only way to beat
these is to adopt the right strategy. For that,
you need to understand a few things: minds are limited,
insecure, and hate confusion and change. You must
differentiate yourself from competition (the best
way is to be the first), be focused, and be simple.
Most importantly, though, you need to face reality:
that more often than not, sales projections are
driven by Wall Street expectations, not the marketplace.
'Wake up and face reality,' is Trout's slogan in
his war to teach you strategy amid the clutter of
bad jargon and marketing mantras. |
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| Tracking
success |
THE title, PASSION TO WIN:
How Winning Companies Develop and Sustain Competitive
Edge (Excel Books), might conjure up images of yet
another effort to motivate aspiring entrepreneurs.
The authors Abad Ahmad and O.P. Chopra are prompt
to point out that passion has been a vital ingredient
of business management. But the book takes a shot
at something broader and more specific - cracking
the success code of 19 of the most admired companies
in India. It is based on a study that delves into
their performance from 1990 to 2003. The list is
impressive with Infosys, Dr. Reddy's Laboratories
and others, complemented by conversations with the
men at the helm. The chapters on sustainable competitive
edge and identity, part of the five clusters
of organisational attributes, are well-thought out.
Still, the identity factor could have been extrapolated
better.
What would be of interest to management students
is the sector-wise analysis of companies in India
based on financial parameters at the very end. Read
this book, but in conjunction with others of its
type. |
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