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Review
Capitalism and ethnic strife
Avinash celestine
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World on fire

How Exporting Free Market Democracy Promotes Ethnic Hatred And Global Instability

By Amy Chua Arrow Books

Pages: 346; Price: £ 4.55

Fire starts in compelling fashion - the author, Amy Chua, an American of Chinese descent, receives news of the murder of her aunt in the Philippines. The murderer was her aunt's chauffeur, who was helped by two maids in the household. The chauffeur and the maids were ethnic Filipinos. Chua talks of her incomprehension about the way the murder is hushed up - the chauffeur disappears and the maids are released. Chua's own family in the Philippines don't want to pursue the matter. The police are apathetic.

As Chua goes on to point out, hundreds of Chinese in the Philippines are kidnapped and murdered each year by ethnic Filipinos. The criminals are rarely caught as they have the sympathy of the police. The reason for this is simple: the Chinese community in the Philippines, though a small minority, are economically the most powerful - they control 60 per cent of the private economy though they make up just 1 per cent of the population. For her tenth birthday, Chua recalls her aunt giving her ten diamonds as a present. The resentment, which deepens into hatred, is almost inevitable from the rest of Filipino population, two thirds of whom live on less than two dollars a day.

The fact that in many countries, a small proportion of the population controls most of that country's economic resources is a fairly straightforward argument. Chua's twist is to focus on the fact that in many cases, these minorities are ethnically different from the majority - the Chinese in the Philippines and Indonesia, the whites in many countries in Latin America, the Lebanese in Africa and the Croats in the former Yugoslavia. Marry ethnicity with free markets and democracy, and you have a potentially explosive combination.

This is because free markets and democracy favour very different classes. In an eco-nomy where a small ethnic minority dominates commercial life, the growth and spread of free markets can further concentrate wealth in the hands of these minorities. Democracy on the other hand, gives power to the majority. Politicians profit by stoking resentment against the minority for political gain. In such circumstances, spreading free markets and democracy, as the West claims to do around the world, can actually create tremendous violence and ethnic strife, not calm it, as the proponents of globalisation have claimed. Arguments for and against globalisation, Chua says, have failed to take into account this ethnic dimension. Efforts by the Americans to spread such 'values' around the world are naïve if they don't take into account such tensions which exist. Attempts to promote democracy in a country will often be opposed by the 'market dominant minority' precisely because they fear this kind of backlash.

Amy Chua is currently a professor at Yale Law School. Previously, she worked for four years in Wall Street, did a stint at the World Bank and helped privatise the state-owned Telefonos de Mexico. Chua was also a consultant for the American Bar Association's Section of International Law and Practice, and the Central and East European Law Initiative.

As Chua points out, America is itself a 'market dominant minority' in a world populated by a poor, resentful majority. Americans might want countries to have democracy within their borders, she says, but they wouldn't be so sanguine about a world where democracy was practiced between countries, like in the UN, for example. "Like other market dominant minorities, we don't trust the relatively poor, frustrated, resentful majorities surrounding us necessarily to act in our best interests," says Chua.

What makes such efforts worse is that the version of free markets promoted by the West around the world - raw, laissez faire capitalism - is one which they themselves abandoned a long time ago. Capitalism in the West is accompanied by extensive government regulation and redistribution, a facet often absent in the version promoted in 'emerging markets'.

So what's the solution? Chua does dismiss the views of pundits like Robert Kaplan (who argues for free markets first, followed by democracy much later once per capita incomes have gone up, so the transition can be handled more smoothly) by pointing out that authoritarianism is no guarantee of economic progress (quite apart from the humanitarian and ethical aspects).

She makes recommendations like expanding educational opportunities for the majority ethnic community, removing policies which favour the minorities and more generally, 'levelling the playing field'. She also recommends measures to redistribute wealth more equitably in various ways, and affirmative action policies.

And this is where the shortcoming of the book lies. World on Fire is a tho-ught-provoking book - but it's less interesting in the area of proposed solutions. Chua's recommendations are measures which should be taken by the government of any country, market dominant minorities notwithstanding. And some of these measures, in the short term, can exacerbate ethnic strife.

Ethnic strife, and how it interacts with democracy and free markets, is an interesting subject in itself. But it's not clear whether it's a problem which requires a policy treatment dramatically different from what any good government should be doing anyway.

 
BROWSING
Manoj Kunkalienkar,
ED and president, ICICI Infotech
Currently, I'm reading a book written by Richard Feynman, called What A Curious Character. The book is essentially an autobiography. It is a series of incidents and anecdotes in the life of the Nobel prize-winning physicist. Most of it is made up of stories that didn't fit into his more famous autobiography, Surely you're Joking Mr. Feynman.

Normally, I like reading short stories. I have just finished
Roald Dahl's Short Stories. One book that I really like is Manwatching, written by Desmond Morris. It's a book on psychology and human behaviour, how time and different geographies changed human beings. I pick it up often and just flip through. I also read the first Harry Potter book recently and found it very interesting.
 
Alert
In Praise of Prejudice
John Stuart (The Subhas Ghosal Foundation)


For those who see prejudice as a bad word, connoting only racial differences and biases, author John Stuart begs to differ. Stuart argues the virtues of prejudice in product branding and, subsequently, brand building. Citing examples of icons like Apple Computers, he explains how a prejudiced approach can add individuality and panache to a brand.

 
 
Selection
Trout and the strategy war
PADMA DAMODARAN
King Customer is dead, Jack Trout says. "And marketing people have been selling a corpse to top management.... General Motors' problem is not the customer. General Motors' problem is Ford, Chrysler and the imports." Move over Osama bin Laden. If Trout has his way, the wars of the future will be fought purely in the marketplaces.

This is a fascinating read, if only because of the author's firm belief that marketing and strategy are akin to warfare. He suggests that in the future, marketing dossiers will have
competition evaluation sections that outline operating styles of individuals in the competitors' marketing departments, just the way the Germans kept documents of Allied commanders during World War II.

Today's world is characterised by 'killer competition' and the 'tyranny of choice'. The only way to beat these is to adopt the right strategy. For that, you need to understand a few things: minds are limited, insecure, and hate confusion and change. You must differentiate yourself from competition (the best way is to be the first), be focused, and be simple. Most importantly, though, you need to face reality: that more often than not, sales projections are driven by Wall Street expectations, not the marketplace. 'Wake up and face reality,' is Trout's slogan in his war to teach you strategy amid the clutter of bad jargon and marketing mantras.
 
 
Tracking success
THE title, PASSION TO WIN: How Winning Companies Develop and Sustain Competitive Edge (Excel Books), might conjure up images of yet another effort to motivate aspiring entrepreneurs.

The authors Abad Ahmad and O.P. Chopra are prompt to point out that passion has been a vital ingredient of business management. But the book takes a shot at something broader and more specific - cracking the success code of 19 of the most admired companies in India. It is based on a study that delves into their performance from 1990 to 2003. The list is impressive with Infosys, Dr. Reddy's Laboratories and others, complemented by conversations with the men at the helm. The chapters on sustainable competitive edge and
identity, part of the five clusters of organisational attributes, are well-thought out. Still, the identity factor could have been extrapolated better.

What would be of interest to management students is the sector-wise analysis of companies in India based on financial parameters at the very end. Read this book, but in conjunction with others of its type.
 
 
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