OVER the last few months, the management of Prudential ICICI Asset Management Company has been witnessing a substantial level of churn.

Last week, the company appointed Raj Raman to oversee the "complete sales and marketing functions". Raman has about 18 years behind him in fast-moving consumer goods, financial services and IT-enabled services industries and has joined as senior vice-president (sales and marketing).

Till January 2004, when former managing director Shailendra Bhandari quit, then deputy chief executive officer Pankaj Razdan was in charge of strategic planning, sales, marketing and customer service.

When Bhandari left, Razdan was elevated to managing director and the functions of sales and marketing continued to be under his control.

From now on, those functions will be looked after by Raman. With so many recent changes (See 'In and out of Pru India') in the top line-up at Prudential ICICI AMC, it's probably time they had a new group photograph shot.