COVER
STORY
The
New, Improved Indian Consumer |
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She is not the person you
knew five years back. And no, she hasn't disappeared from
the Indian marketplace forever. She is very much around
- in the hinterlands of rural Bharat and at the frontiers
of urban India.
Yet she is more mature, more aware, more concerned about
quality, more in need of functional products, more inclined
to improve her life and the lives of her people. She is
the new, improved Indian customer - and she is waiting
to be served.
But are marketers listening?
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