Sensationally
slim
Best Accessory
(Lifestyle)
Edge New Generation - Watch
Michael Foley, Titan
It's slim beyond the edge of reason! Edge, the slimmest
watch in the world, is now 40 per cent thinner than
last year's entry. Now it is 3.5-mm with a 1.15-mm
movement. The project was abandoned once but taken
up again because the challenge would not be given
up. The engineering took 18 months, The rubber straps
and stainless steel dial give the watch an avant
garde look.
Juryspeak: A truly world-class product.
A theme in paisley
Best Accessory
(Jewellery)
Tanishq's Aamra collection
Pallavi Dudeja Foley
The graceful motif that embellished Mughal courts
is the inspiration behind this winning collection.
It has 130 exquisite pieces ranging from earrings,
armlet, anklets to necklaces. The designer has skilfully
used diamonds, rubies, sapphires, pearls and glass
enamel in paisley motifs to give an opulent look.
The use of enamel and traditional rich Indian colours
make the jewellry affordable, light and easy to
make.
Juryspeak: The best combination of industrial
design and traditional crafts. It has a distinct
Indian identity and is sophisticated.
Easy rider
Best transportation
TVS Scooty Pep
TVS Motor
BILLED as TVS Scooty's successor, Scooty Pep is
miles ahead of it in terms of design. The most significant
improvement is at its heart - the 75-cc engine.
The new and improved chassis - what TVS calls a
'double cradle' - protects the engine better, apart
from reducing noise and vibration. Also, check out
the body-coloured mirrors and rakish front-end styling
(the grey V-shaped layer above the front wheel).
Juryspeak: The fine detailing and ergonomics
make it a winner.
Tank top
Best industrial design
Minimax - industrial boiler
Forbes Marshall
You may remember a boiler as an ugly thing that
takes time to install. No more. Meet Minimax,
the smallest boiler in India. The modular product
comes with the fuel tank (300 l), water tank (1,800
l), accessories and piping all in a height of
450 cm. This 75 kg-per-hour powerhouse has a textured
aluminium finish, cutting cost, and a fibre-glass
control panel, shedding flab.
Juryspeak: A pure industrial product shows
that by using design elements well it can become
slick.
Tech contortionist
Best Office equipment
Dali 173p- LCD Monitor
Samsung Electronics India
It can bend, twist, pivot, tilt, swivel and adjust
to any level. Samsung's ultra-slim 17-inch LCD
monitor may not be made of India rubber, yet its
double-hinge design allows it the flexibility
to be mounted on a wall or simply rest on a table.
It's not only easy on the eye, it also promises
to help you avoid eye problems, thanks to its
vertical height adjustment and tilt feature. The
monitor is stylish and buttonless and has a contemporary
clean cable arrangement, eliminating all clutter.
Salvador would have approved.
Juryspeak: It is slick, it's slim and can
bend to any shape.
Wait in style
Best Furniture for public spaces Karnataka
State Road Transport Corporation Bus Terminus,
Bangalore
Quetzel
This bus terminus is a great example of how design
can keep practical, everyday usage at the forefront.The
seating material is tough enough to take the daily
beating of a busy bus stand, and can be cleaned
using only a dry cloth. It also serves the more
social function of discouraging sleeping. Even
trash bins have been designed to fit the concept.
All the signage was re-done in bold, readable
English and vernacular languages in uniform colours.
In short, it's simple, comfortable and user-friendly.
Juryspeak: Aesthetic yet practical design that
serves the public well.
No wire, no cry
Best consumer electronic product
Vaayu - wireless Internet access device
Innoviti Embedded Solutions
Bid those tanglesome wires goodbye, and let Vaayu
make your laptop truly portable - all while being
online. It's a wireless Internet access device
- half the unit can be plugged to your laptop
and the other half to a telephone connection.
This comes as a boon to business travellers. It's
not only compatible with a variety of computer
operating systems, it also works with various
devices like fax machines, modems and, of course,
laptops. Weighing in at a nifty 80 gm, it comes
with rechargeable batteries. Need we suggest 'plug
and play'?
Juryspeak: A one-of-its-kind product.
Ultra-lite ultrasound
Best medical device
Sonalisa - ultrasound machine
Satish Gokhale, Larsen and Toubro
An innovation that lends comfort when one needs
it most, Sonalisa is the world's first ambidextrous
ultrasound machine. This trolley-mounted device
moves around, the patient need not; and even a
southpaw can operate it seamlessly. The principles
guiding the overall design were ergonomic comfort
and flexibility. Consider the positioning of some
critical elements: around the trackball are three
critical function buttons; the keyboard console
swivels 30 degrees on either side (and not the
usual 15 degrees); the freeze-frame keys, transducer
holders, and gel holders are on both sides. The
unit ships with a printer too. Ultra-cool, wouldn't
you say?
Juryspeak: It has simple insights which will
make the product popular, anywhere in the world.
A 'broken' vase
Best craft
Devotee - flower vase
Abhijit Bansod
This unconventional flower vase is made of wood,
and uses strong magnets that hold the cone together
through an inch of glass, giving the illusion
that the vase goes through the surface. A small
test tube is hidden inside to keep water in the
vase with minimum fuss. Devotee uses an indigenous,
150-year-old toymaking craft from Andhra Pradesh
called Etikoppaka, which was originally used to
make hand-crafted wooden toys, and partners it
with the modern use of a magnet. The outcome is
both beautiful and simple.
Juryspeak: The simplicity of the product
and the ingenious way an old craft has been used
to make a contemporary product stood out.
Timeless timeframe
Best graphic
Pragati calendar
Lopez Design
THIS is a celebration of not just the technological
prowess of Pragati Printing Press, but also its
philosophy. The calendar features allegories from
Panchatantra and Jataka, and rides on innovative
printing. The story of the thirsty crow, for instance,
uses a unique colour separation to enhance saturation,
a spot UV coat (on the pot) for the transparent
effect, and textured UV coat (on the pebbles)
to make them stand out. More than just a calendar.
Juryspeak: The Indianness of the design,
combined with the world-class technology, was
impressive.
From thin air
Best consumer durable
Dewdrops - water creator
Killick Nixon
Could this be the answer to the crisis plaguing
water-deficient, humid cities like Chennai? A
device that converts atmospheric moisture into
drinking water. Under optimal conditions - read
humid weather - Dewdrops can produce 12-16 litres
of water using electricity. A suction fan placed
at the back of the unit takes in air, which encounters
an air filter made of food-grade plastic. Clean
air comes in contact with a condenser and gets
cooled rapidly. The condensed water is then guided
into a collection tray, from where it is channelled
through a duct into a three-way filtration mesh
device. Along the way, microbiological contaminants
get destroyed too.
Juryspeak: An invention that is perfect for
India.
One for the greens
Best concept design
Disposable mug
Sandip Paul
HERE's one more to give Laloo's earthern kullads
company. But this aesthetic little disposable
mug, made of hand made paper, is for the train
loos. No synthetic adhesive has been used - instead,
organic glue binds the edges of this eco-friendly
product. It can hold about 1.2 litres of water
and it disintegrates within 15 minutes of use.
The mug is foldable and occupies insignificant
space. It's also easy to manufacture, and a pack
of three will cost roughly Rs 5.
Juryspeak: To create a simple product, keeping
in mind a need felt but never fulfilled, is truly
a function of concept design. This product fulfills
that.
Angled for comfort
Best Automobile
Accessory
Easy seat
Krishna Maruti
The Easy Seat, through simple and smart design,
will help the aged and disabled become more independent
- as well as more comfortable. This affordable
product allows the front seat of a car to turn
at an angle of 90 degrees. The seat can slide
as well as rotate at the turn of a knob and with
a gentle push, and it automatically slides back
to a proper, front-facing position. It looks the
same as existing seats - an instance where an
'average' look actually adds to the appeal of
a
product.
Juryspeak: It is cost-effective, domestically
produced, and serves real needs.
Indian identity
Best Retail packaging
Ayush, HLL
DMA Branding
Clever packaging is all about catching the customer's
eye in a crowded retail outlet. Sure enough, Hindustan
Lever's Ayush - with its very distinctive Indian
look - makes an impact. The range of shampoos
and cough syrups stand out, thanks to the illustrations
and innovative nomenclature, which also convey
the message that these are natural products. The
seal - Poshak for nourishment, Naashak for destroying
bad things, and Rakshak for protection - evoke
a sense of trust.
Juryspeak: A design which stood out for creating
a distinct Indian identity.
Play and learn
Best Animation
Att Veta, business administration program
Tata Interactive Systems
A simple e-learning tool, Att Veta's programme
feels like playing a game, despite six whole modules
of business administration content. The Swedish
company, which runs web-based educational programmes,
wanted a solution to address corporate employees
and school students in the 16-18-years group and
adults studying economics. Tata Interactive Systems
created the game design document, which has a
library of 4,000 animated characters, and uses
lip sync compatible with English and Swedish speech.
Juryspeak: A simple and easy mode of e-learning.
Best Digital media
GSK Training College, intranet program
Tata Interactive Systems
Animated fare
THIS intranet programme has been created to train
GlaxoSmithKline's (GSK) medical representatives
for the Australian market. It works on the back
of simple navigation tools and animation characters.
The basic content centres on human anatomy and
physiology, common diseases affecting people,
symptoms and treatment of diseases, specific over-the-counter
GSK products for each condition, and key marketing
techniques used in field sales. The navigational
functions are icons shaped liked tablets and capsules,
to go with the animation characters and even interactive
games that retain the interest.
Juryspeak: Its features make science come
alive.
Best Digital media
www.bajajauto.com
Elephant Design
Click to chase
Bajaj Auto's website guarantees a smooth ride
on the information highway. Click on the digital-biking
link - it will take first-timers to the 'Digital
Twin Spark Ignition', which means about a minute
to load. Once past that, the display of motorcycles
is impressive, complete with sleek web pages and
information on each brand. The content is easy
and personalised. A service diary, for instance,
provides customised fare to users. Updated every
15 days, the site is an e-branding experience.
Juryspeak: The brand identity is clear, and
there is sufficient information without clutter.
Lighten the stress
Softlite-Fusion
Wipro Lighting
The tag under which Wipro classifies this product
portfolio defines its design ethos: brightness
management. True to the argot, the Softlite Fusion
range works on the principle of direct-indirect
lighting and seeks to create stress-free and visually
pleasing workspaces. But leaving it at that would
be making light of the innovations. Softlites
can use options like energy-saving ballast and
dimming ballasts to get the desired brightness.
They filter light through a special film that
cuts out ultraviolet rays. And the wing-shaped,
matt-finish reflectors cut glare. That's for functionality;
for the aesthetics, we'll let the light lead you.
Juryspeak: Excellent finish and detailing
of the recess-mounted lighting.
Natural grace
Jellyfish, Neil Foley
USING fish motifs for designing everyday objects
isn’t new. But a light called Jellyfish?
Well, that’s new! No, we aren’t taking
you for an underwater ride — look at the
picture. In this stylised, contemporary form,
the clear acrylic dome represents the thin outer
layer of a jellyfish, and the stainless steel
wires its tentacles. The “lightness and
grace of a jellyfish suspended in the ocean”
that the designer wanted to invoke has been captured
effectively. He needn’t fish for compliments.The
sophisticated execution does it for him.
Juryspeak: Little value in terms of utility.
Top-of-the-list as an aspiration.
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