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Global Thought leaders on Nirmalya Kumar
 
"Kumar has Suceeded admirably in opening up a new page in the theory and practice of marketing."
-Philip Kotler, Northwestern University		   "To truly understand marketing strategy, there is perhaps no better guide than Nirmalya Kumar."
-Indra Nooyi, President & CFO, Pepsico, New York
 
 
Nirmalya Kumar is Professor of Marketing, Director of Centre for Marketing, and Co-Director of Aditya Birla India Centre at London Business School. Born in India, now a US citizen, Professor Kumar received his B Com from Calcutta University, his MBA from the University of Illinois at Chicago, and his PhD in marketing from Kellogg Graduate School of Management

Dr. Kumar has previously taught at Columbia University, Harvard Business School, IMD (Switzerland), and Northwestern University. His experience includes working with 50 Fortune 500 companies (e.g., Akzo-Nobel, IBM, Sara Lee) in 45 different countries as coach, consultant, seminar leader and speaker on strategy, marketing, branding, retailing and distribution. He has served on the board of directors of Bata India and Zensar Technologies too.

A prolific case writer, Dr Kumar has authored more than 35 cases and teaching notes including Amazon, Red Bull, Zara, and Wal-Mart. His cases easyJet and Medi-Cult have won three BusinessWeek/ECCH adoption awards.

Professor Kumar has won several teaching honours, like being recognised with Business Week's highest four-star faculty rating in their 1993 guide to MBA programs . He has made more than 100 press appearances including BBC, Business Week, CNBC, CNN, Financial Times, International Herald Tribune, and Wall Street Journal.