| |
 |
To Vote for Mavens
|
| To rebuild your brand you have to first allow it to be broken down, says Vinati to AG, CEO of Crown Music. And the bulldozers will be mavens to whom you have to expose your brand, she says |
|
| |
 |
Business in a Blur |
| Accola is a hastily assembled marketing company, where products, costs and focus are all blurred. Kabir Walia grapples to make direct selling successful business for Accola |
|
| |
 |
Games Egos Play
|
| Arjun Bhaskar was utterly confused. Last evening he had left the media planning meeting in a huff. He had been very upset over Robin Kamat's stance on the bubblegum advertising where he had easily agreed to cancel Rs 1.5 crore worth of plans. |
|
| |
 |
Bullied by a Takeover |
| Robin has to work under an abrasive CEO. He can choose between aggressive attack and assertive quietude. Is it the man or is it the situation? Robin feels suppressed... |
|
| |
 |
Need for Speed |
| At 25, Varun Gill is running at a mind-boggling pace. To his startled family and friends, he says: “There are many who are running as hard. If I stop to preen my feathers, I give the next man the edge to inch ahead” |
|
| |
|
| |
 |
For a Few Dollars More |
| Naman watches 22-25-year-olds change four industries in three years, and go from Rs 4,000 to Rs 20,000 per month. This is not a growable skill, he says, but mere opportunity growth |
|
| |
|
| |
 |
Mountains Then And Now |
| As a trainee, Rudra envied his vice-president and dreamt of becoming one. Today, he is vice-president — hassled, exhausted and dead in mind. “What am I doing with my life,” he wonders |
|
| |
|
| |
 |
Is HR Straddling Two Stools? |
| Do HR managers abandon their roles as career builders and developers once they are in an organisation, and work more to sustain the company? |
|
| |
|
| |
|
On The Fence With HR |
| Between shifting visions and restructuring business and a laidback HR department, Akhil’s career is ignored. Where was HR, ask his friends |
|
| |
|
| |
 |
Soft Lies, Hard Results |
| Raj is bothered that clients think of Solutions as a team of experts; “Have we misrepresented ourselves? Did we lie?” he worries |
|
| |
|
| |
 |
Powerplay And Ethics |
| Dhruv Jain has been sacked for a business decline that began two years before he joined the company. “We are not being fair to him!” fights Nimai |
|
| |
|
| |
 |
When Drink Takes the Man |
| Agency Paradigm is faced with an ethical dilemma — should it accept a liquor brand and indulge in ‘surreptitious’ advertising? Most managers seem to be on the fence |
|
| |
|
| |
 |
The Leader's Fifth P |
| Alcove’s success is marred by an unbecoming situation. Its star creative head is accused of indecent behaviour. But the CEO is reluctant to pin him, anxious over losing business |
|
| |
|
| |
 |
Chinese Walls Have Ears |
| Conflict of interest is inherent in the business model of integrated banks, says Chandan. “Naturally, then, one will seek to manage conflict and not avoid it — and ‘managing’ is verily unethical.” |
|
| |
|
| |
 |
Yudhishtir's Dharmic Dilemma |
| Sumeet wages war. If GGT India was battling MNC onslaught on its turf, wasn’t Sumeet’s own company battling the Indian onslaught in the global market? |
| The Protest of Abhimanyu |
| Bred in an MNC, a frustrated Anando, now working in an FMC, asks: “What ‘Incredible India’? What is India, passion without a mission and vision to match it?” |
|
| |
|
| |
 |
Students Not for Sale |
| Principal Samuel is angry. “If, as a country, you cannot give me law and order and a society that respects the young, I cannot let you put my students to work!” |
|
| |
|
| |
 |
From Cognition to Cool |
| Nikhil Vats says consumers are reluctant to improve from a position where they feel already ‘improved’. Nayla feels that marketers need to move from ‘function’ to lifestyle |
|
| |
|
| |
 |
|
|
 |
Between Emotion and Intellect |
| |
While advertising is directed at emotions, strategic consulting is aimed at the intellect. So, the former is seen as art, and the latter as science |
|
|
|
|
The Noise of Stolen Thunder |
| |
What is an agency’s protection against campaign thefts? Neither the law nor any of the governing bodies seem to care… |
|
|
|
|
Ethics & Agency Pitches |
| |
Do companies call for competitive pitches from ad agencies with a view to getting them do the homework for them at no cost? |
|
|
| |
|
| |
 |
From Functional to Holistic |
| Being a functional expert is not enough, says Jimmy Marfatia. “You need to know how the rupee stretches, produces, loses, adds...” |
|
| |
|
| |
 |
Lost in Translation |
| While translating ambition to achievement, can booming businesses afford to ignore the career needs and self-respect of their employees? |
|
| |
|
| |
 |
The Anti-Brand |
| How Red Bull took the energy drink into the territory of Generation Y-ers and developed a cult following worldwide |
|
| |
|
| |
 |
Agency on a Small Leash |
| The pace of the world outside Dvi beckons Amish, who feels unrewarded at the ad agency that is doomed to move at snail’s pace |
|
| |
|
| |
 |
Acts of God and Man |
| A shareholder’s claim to corporate wealth can be tenable only after the fulfilment of corporate social duties. Not without it |
|
| |
|
| |
 |
Men in all fairness... |
| Akhil is stunned by the fairness cream for men. Have men become conscious of looking good or have categories begun to evolve? |
|
| |
|
| |
 |
And what about Sachin? |
| Sachin's intelligence is completely missed over his disability. Trevitt India's managers are caught between sympathy and fair play |
|
| |
|
| |
 |
A Man Called Machaan |
| Manjunath Shanmugham (27), an IIM-Lucknow alumnus and employee of Indian Oil Corporation, was killed in Lakhimpur Kehri on 19 November, allegedly over his drive to prevent adulteration of petrol. The news sent shock waves across the country. This case looks at the issues the incident has raised across different walks of life |
|
| |
|
| |
