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The copious smear of vibhuthi on
his forehead proclaims M.S. Sekhar's religious
bearings. He is deeply interested in spirituality,
and is an accomplished mridangam
player. The Sanmar Group, where he manages
the speciality chemicals business, is traditional,
too. It has sizeable businesses in centuries-old
shipping and cement industries. The company
management is media-shy, and thinks long
and hard before taking risks. So, do you
expect Sanmar to venture into biotechnology,
an area where many 'modern' companies have
burnt their fingers?
Sanmar must have thought long enough before
taking the plunge, yet it did not begin
the way many other biotechnology companies
did. It first started chemical services,
in some ways an extension of its work in
the speciality chemicals. Then it extended
this business by acquiring Bangalore Genei,
a life sciences company in Bangalore. In
a month or two Sanmar will diversify further
into clinical research, which will complete
the portfolio in biotechnology. It has not
invested too much, and is already making
operational profits.
Only one Indian biotechnology company, Biocon,
then will have Sanmar's breadth. Incidentally,
Biocon, too, had grown at a leisurely pace
before taking off steeply. The story of
other biotech ventures in India is one of
large investments and heavy losses, roadblocks
and closures, with even the technological
successes struggling to make profits. Such
suffering is common in the global biotech
arena, and has no bearing on the long-term
future of the industry in India, but let
us stick to our story for the moment.
Sanmar started chemistry contract research
about a year and a half ago. Sanmar's speciality
chemicals division that started in 1991,
had matured by then. This was a good way
to enter an R&D-driven knowledge industry.
India had a reputation for good chemistry,
and the world market was growing. In 18
months, Sanmar built up a good chemistry
lab near Chennai, a Rs 6 crore business
that now makes profits.
The biology business was tougher to crack.
Biologists with industrial experience are
harder to find in India. The global biology
services market is also small. Products
are the mainstay of this business, and biotechnology
product development in India (or anywhere)
is fraught with dangers and pitfalls a new
company in a fledgling industry cannot afford
easily. You could ask Shantha Biotech or
Bharath Biotech. So Sanmar decided to enter
this field through an acquisition. In December
2003, it acquired the first modern biotechnology
company in India.
Bangalore Genei was set up in 1989 by P.
Babu, a physicist-turned-biologist. It had
grown agonisingly slowly till the acquisition,
but had been making profits for some time.
For a small company (Rs 12 crore in 2003-04),
Bangalore Genei had a good portfolio of
products. It made tools for biology research,
immunochemicals, DNA diagnostic chemicals
and so on. But the company was concentrating
almost exclusively on the Indian market
because it lacked the resources to sell
in the overseas markets. It could not invest
too much on research either.
Just before the acquisition, Sanmar hired
Swaminathan Subramaniam to head the research
business. Subramaniam, who was the chief
operating officer of Aurigene, a drug discovery
company in Bangalore, was also closely involved
in the setting up of Dr. Reddy's drug discovery
research.
After the acquisition, Bangalore Genei has
stepped up research and started attacking
foreign markets. It launched a DNA-based
kit for diagnosing Human Papilloma Virus
(HPV) infection, which causes cervical cancer.
This is the first HPV kit in India that
amplifies DNA in the sample; hence it is
more sensitive. A DNA-based TB diagnostic
kit is about to be launched as well.
Sanmar will launch clinical research services
in a few months' time. By then it will have
a broad repertoire: chemistry and biology
skills, clinical research services, good
labs - and profitable businesses. Yet it
may wait for a while before launching its
own programme of drug discovery, the ultimate
goal of any biotechnology company. Sanmar's
key strength in services is that it does
not compete with the pharma companies; it
does not want to lose this advantage.
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