 |
 |
|
| |
| |
| |
| Foreword |
| Acknowledgements |
| Marketing Calendar |
| The Toughest Marketing
Jobs in 2003-04 |
| |
|
 |
| An overview
of India’s states and cities — their population,
literacy rates, male female ratios, socio-economic
profiles and income distribution |
|
| 1.1 States and
Union Territories |
| 1.2 India’s Top 200 Cities
|
| 1.3 Income Classes in Top
12 Cities |
| 1.4 Household and Individual
Demographics |
|
| |
 |
| A look at
the changing income classes and consumption patterns
across urban and rural India |
|
| 2.1 Preface by Rama Bijapurkar |
| 2.2 India’s Changing
Consuming Classes |
| 2.3 Factors Affecting Product
Penetration |
| 2.3a Household Products |
| 2.3b FMCGs |
| 2.3c Durables |
| 2.4 Market Performance of
Key Categories |
| 2.5 The Changing Consumption
Basket |
| 2.6 The Urban Consumer |
| 2.7 The Rural Consumer |
|
| |
 |
| The new values
and attitudes that drive Indian kids, teens, women
and families |
|
| 3.1 Kids |
| 3.1a Their Spending Power |
| 3.1b Pester Power |
| 3.2 Indian Youth |
| 3.2a Fads and Fashions |
| 3.3 Indian Women |
| 3.3a Their Buying Behaviour
|
| 3.4 The Indian Family |
|
| |
|
|
|
|
| |
 |
| In the age
of media fragmentation, companies have to rethink
how they reach out to the consumer. Trends from
the new media landscape |
|
| 4.1 Print |
| 4.1a Readership Surveys |
| 4.2 TV |
| 4.2a Ratings and Revenues
in 2002 |
| 4.3 Media Reach |
| 4.4 Media-Product Linkage |
| 4.5 Indian Film Industry |
| 4.6 Outdoor Media |
| 4.7 Internet |
| 4.8 Media Consumption by Kids |
| 4.9 Ad Spends |
| 4.9a Advertising and the Cricket
World Cup |
| 4.10 Top Marketing Spenders
|
| 4.11 Top Ad Spenders |
| 4.12 Direct Marketing |
| |
|
| |
 |
| A snapshot
of four hot markets |
|
| 5.1 Retail |
| 5.2 Telecom |
| 5.3 Insurance |
| 5.4 Healthcare |
|
| |
 |
| Contact details
of key marketing service providers |
|
| 6.1 Ad Agencies |
| 6.2 Market Consultancies |
| 6.3 Direct Marketing |
| 6.4 PR 230 |
| 6.5 Events and Promotions |
| 6.6 Market Research |
| 6.7 Media Buyers |
| 6.8 Publications |
| 6.9 TV Broadcasters |
| 6.10 Radio |
|
| |
 |
| The best
marketing jobs are no longer restricted to just
FMCGs and durables. How to stay relevant and get
ahead in a tough job market |
|
| 7.1 Recruiter-speak
|
| 7.2 Marketer-speak |
|
| |
|
|
|
